Air Apparent
I started Air Apparent as a passion project, to channel the streetwear vibes I loved in the menswear space but made with flattering fits and the most comfortable fabrics.
The name Air Apparent came from the concept of the heir apparent—to be next in line to the throne sounds amazing but also comes with enormous expectations and pressures which is something all of us can relate to in some way. I personally believe in doing more of what you want instead of what’s expected, and I hope when you wear Air Apparent you feel like the coolest most authentic version of yourself .
Or if you just like how soft the hoodies are I love that too.
You’ve never felt a hoodie like this
Comfort is at the center of everything Air Apparent. As a consumer, I loved buying drops from my favorite streetwear brands, only to realize the styles were printed on a Gildan tee or the fabric was thin, rough, or cheaply made. I set out to build the perfect hoodie from scratch, vetting over 20 factories to find the perfect fabric and production quality to ensure the fit and details were just right.
